After a six year hiatus, Tom Ford re-emerges with a small and exclusive womenswear collection that evokes his YSL, rather than his more famous Gucci, past. Chic rather than super sexed-up.
A lot has changed over the years, now preferring discretion over excess, Tom Ford debuted his collection 2 months ago in New York in the presence of only 100 guests with Terry Richardson being the only photographer hired to take photos. The photos will be unveiled together with a film of the show, on Tom's website in December. The collection itself won't be available in his stores until early next year. So why the discretion?
“I do not understand everyone’s need to see everything online the day after a show, I don’t think it ultimately serves the customer, which is the whole point of my business—not to serve journalists or the fashion system. To put something out that’s going to be in a store in six months, and to see it on a starlet, ranked in US magazine next week? My customer doesn’t want to wear the same thing she saw on a starlet!” (quote from US Vogue)