Kaiser Karl has pulled out of his signature collection show that was supposed to be shown during Paris Fashion Week next month to concentrate on a fashion line he calls 'Masstige', an amalgamation of mass and prestige.
'I've wanted this for a long time' said Lagerfeld. 'I can't compete with Chanel. I don't want to be the poor-child of myself.' The range, which will consist of clothing, shoes and accessories 'will be affordable for everyone. My dream is to turn the whole house of Lagerfeld into this kind of mass business'.
The range will essentially be sold online, a first for Karl Lagerfeld. Expect the range to come out mid to late 2011.