There's something about Prabal Gurung's latest FW 2011 ad campaign. Titled 'Great Expectations', it's Prabal's first foray into the world of advertising. With the help of photographer Daniel Jackson and stylist Tiina Laakkonen, they shot model Julia Spencer in a series of beautiful sheer outfits in different shades of crimson and black. Romantic, whimsical and almost vampiric, it is easily one of my favourite ad campaigns from this season.